At Coastal we think and act a bit differently. You can absolutely see and feel this but it can be kind of hard to put into words. It’s a balance between the belief that anything’s possible and the discipline of remaining constructive, relevant and valuable throughout everything we do.
Our approach doesn’t conveniently fit into an acronym or under a set of buzzwords. Instead we call it The Coastal Way and it goes a little something like this:
We know the value of relationships so we invest in them daily. They are the single most important factor to a good life so we look after them and repair them quickly if needed.
We are careful with our language because we understand its power and impact. The words we use, and that are used about us, can shape both perceptions and reality. They can empower or they can limit. We recognise this and we try to choose wisely.
We use what matters to residents and other customers to shape how we work. We do things ‘with’ people and communities, not ‘to’ them.
We love data and use it to constantly measure and improve our performance.
We learn from and share with others, so our collaborations and partnerships are open and mutually beneficial. Win win.
We value diversity and authenticity so our people are encouraged to be themselves and work in whatever ways suit them best.
We make our workplaces non-hierarchical and safe spaces for anyone to experiment, question, fail, think and learn. Our teams are the experts in what they do and we trust them, so we’re able to make decisions quickly.
We value innovation and encourage our people to devise and explore new approaches to make things better.
We want to keep money in the area so we make sure that when we spend it, we do so with local businesses if possible. If not, we use Welsh businesses or those with connections to Wales.
We take responsibility, individually and collectively, for the impact we have on the environment and seek ways to limit it.
